Cosmetics retailer Sephora is introducing a new SEPHORA SKINCARE iQ, a new comprehensive in store technology, which aims to address the skincare concerns of individuals.

The France-based firm said the new application enables the consumers to choose skin care product meeting their concerns in 60 seconds or less through a series of deductive questions which simplifies the product selection process by cross referencing.

Sephora said the tool will enable consumers to choose from its assortment of 1,200 + stock-keeping units (skus) and 60 brands which is an aid to the skincare consultation in store.

According to the retailer, the new tool furthers the philosophy of unbiased client service leveraging the latest technology in a smarter and simpler way.

SEPHORA Education EVP Mary Herald said the firm’s new application is another exhibition of its pioneering vision in client service.

"By bringing interactive technology to our skincare services, we are continuing to elevate what personalized and impartial product advice means to our clients," Herald added.

The firm said the new app aims to address ten skin concerns, such as Pores, Fine Lines & Wrinkles, Dark Spots & Uneven Tone, Dryness, Oiliness, Dullness & Uneven Texture, Firmness & Elasticity, Acne or Blemishes, Redness, Eyes.

Basing on consumer selection, the app will pose additional questions to address issues before producing product recommendations, the company said.

Sephora said the app also includes an in built glossary to link prevalent ingredients on product pages to give descriptive information, and a facial skincare library to address facial skincare needs.