Youngevity,True2Life partner for marketing personal care and wellness products

Subsidiary of US- based lifestyle, nutritional products and gourmet coffee marketer AL International Youngevity Essential Life Sciences has entered a marketing agreement with True2Life, a California-based direct seller of all-natural personal care and wellness products.

According to the company, the new agreement with True2Life will help build the firm’s long-term growth strategy through international expansion.

The firm said the new agreement will allow distributors and customers from both the companies to access each other’s products and services.

AL International CEO Steve Wallach said with the company whose mission is to develop the physical and financial health of customers, True2Life has great synergies with Youngevity.

"This new alliance adds to our momentum as we build a worldwide consumer cloud of friend-to-friend advertising for multiple products and services," Wallach said.

True2Life founder Luis Arriaza said they were happy to offer their products through a market leader such as Youngevity.

"Their mission, to improve the health and well-being of people throughout the world, aligns closely with our own and I believe these synergies will serve both our companies and customers well," said Arriaza.

True2Life, founded in 2010 offers premium, high-value, all-natural nutritional formulas to support weight management, energy production, detoxification and other health aspects to the customers in the US, Mexico and the Philippines.