US-based Neue Cosmetic’s division Alra Care has re-launched its brand with new packaging and skincare products for chemotherapy patients.

Acquired in 2014 by the company’s president and CEO Harry Wang, this brand’s portfolio features Alra therapy lotion, Alra mild conditioning shampoo, non-metallic deodorant and all vegetable unscented mild soap.

The products are created to soothe and relieve serious skin irritations caused by chemotherapy and radiation treatment, which may include redness, dermatitis, itching, and dryness.

The unscented mild soap is a moisturising body wash that is designed for sensitive, irritated skin, while the Alra Mild Conditioning Shampoo is a gentle cleanser and conditioner that is said to soothe irritated, dry and itching scalp during and after cancer treatment.

“The products are created to soothe and relieve serious skin irritations caused by chemotherapy and radiation treatment.”

The Alra Non-Metallic Deodorant offers odour protection without any aluminium or metallic ingredients.

The company is also offering the Alra Care Chemo-Kit, which features all four Alra products packaged in a gift box.

Alra Care’s new product packaging utilises an airtight pump container system that helps preserve the skincare products and maintain shelf life without requiring any harsh preservatives or parabens.

Privilege Media Group International is acting as Neue Cosmetics’ agency-of-choice to offer creative and strategic solutions for its products and operations.

Privilege Media Group president and CEO Johnathan Michel said: “We are very excited to welcome Alra Care Products to our esteemed list of global clients, and we look forward in building and growing the Alra Care Products brand worldwide.”

Under the partnership, Privilege Media will launch a national and international social media and public relations campaign titled ‘Play Hard Stay Strong’.