Beauty Elite Group acquires FUEL Hair

US-based Beauty Elite Group has acquired haircare products and styling firm FUEL Hair.

 FUEL Hair will continue to operate by distributing products and formulations through salons, but stylist education will be provided by the new team.

Beauty Elite Group's owner and chief executive officer Basim Shami said: "As a company looking to grow our hair and cosmetics acquisitions and licenses, FUEL Hair is a fantastic addition to our portfolio of professional brands.

"Its proposition of catering to stylists' education is a unique niche that we're excited to expand."   

The deal involves the launch of a co-branded, salon-professional range to be distributed in early 2017. This would include products and tools created for professional stylists.

Nimsgern said: "Beauty Elite Group is the perfect partner to take my brand to the next level in the salon industry. I'm confident Basim's vast experience will create an impactful presence for Click-n-Curl among stylists and salon owners."

Beauty Elite Group was started in 1995 by Basim Shami and focuses on expanding and distributing a variety of beauty brands.

FUEL Hair was founded in 2014 to support professional stylists by providing training. The company currently has liquids, powders, and aerosols, as well as tools and cutting shears under its brand.

Beauty Elite Group has also closed a new venture deal with blowpro and Casual Panache's chief executive officer Kim Nimsgern. Casual Panache is the manufacturer of Click-n-Curl.