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  • 12 February 2018

    What’s driving male grooming in Europe?

    Men have always been a hard demographic for personal care brands to crack, with grooming routines traditionally being limited to simple shaving and hair care products.

  • 26 January 2018

    A future without microbeads

    Plastic is versatile, robust and relatively inexpensive to produce. These attractive qualities led industries to adopt the material with enthusiasm. However, its strengths are also its downfall, as plastic materials...

  • 2 January 2018

    Turning haircare into more than just a product

    Shampoo and conditioner, unlike skincare, have not yet fully explored offering new ‘experiences’ such as in-depth customisation to consumers – but that looks set to change.

  • 13 November 2017

    Watercolour is the new trend for foundation

    Could ‘thinner than water’ be the next big thing in make-up?  Popular cosmetic brand The Ordinary has announced that they will be introducing their ‘Watercolours’ foundation range in December 2017....

  • 13 November 2017

    The rise of gender neutral fragrances

    Nowadays, we are seeing more men and women choosing beauty and grooming products based on their personal preferences and lifestyles rather than their gender.

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