Men have always been a hard demographic for personal care brands to crack, with grooming routines traditionally being limited to simple shaving and hair care products.
Results from GlobalData’s survey from Q3 2016 show that attitudes of senior consumers about ageing vary across regions - 53% of consumers aged 55+ in Western countries such as Europe...
Plastic is versatile, robust and relatively inexpensive to produce. These attractive qualities led industries to adopt the material with enthusiasm. However, its strengths are also its downfall, as plastic materials...
At this year’s Consumer Electronics Show (CES) in Las Vegas, L’Oréal debuted UV Sense – claimed to be the world’s smallest wearable electronic device, designed to continuously monitor the level...
Shampoo and conditioner, unlike skincare, have not yet fully explored offering new ‘experiences’ such as in-depth customisation to consumers – but that looks set to change.
Consumer preference for fresh, natural, and organic is impacting product formulations in the personal care space.
Capturing the ever changing needs of todays’ millennial consumers is the US budget convenience store 7‑Eleven, who recently announced the launch of its own affordable make up brand line Simply...
Today, a visit to the bottom of singer Maggie Lindemann’s artist page on Spotify displays several beauty products created by popular make-up brand Pat McGrath Labs.
Could ‘thinner than water’ be the next big thing in make-up? Popular cosmetic brand The Ordinary has announced that they will be introducing their ‘Watercolours’ foundation range in December 2017....
Nowadays, we are seeing more men and women choosing beauty and grooming products based on their personal preferences and lifestyles rather than their gender.
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