Amorepacific debuts luxury beauty brand Sulwhasoo in India

South Korea-based beauty company Amorepacific Group has launched its signature luxury brand Sulwhasoo in India, through omni-channel beauty retailer Nykaa.

The beauty company introduced its flagship product First Care Activating Serum along with its signature Concentrated Ginseng Renewing line and Essential line in the Indian market.

It intends to cover pan India with the online launch of the brand.

In addition, the products will be offered through Nykaa Luxe stores in mid-August in Delhi and towards the end of this year in Mumbai.

Amorepacific APAC RHQ head Michael Kim said: “We are delighted to introduce Amorepacific’s signature brand, Sulwhasoo, in India. While Innisfree, Laneige and Etude brands are running active on Nykaa, a leading retailer in the Indian beauty market, we are pleased adding Sulwhasoo that will bring luxury skincare to our Indian consumers – with over 50 years of experience in the brand history.

“I believe our customers in India are going to experience Sulwhasoo’s unique beauty solutions and to create more sophisticated and healthier skincare routines in future.”

Amorepacific earlier launched its other beauty brands such as Innisfree, Laneige and Etude in India.

Nykaa founder and CEO FalguniNayar said: “In recent years, Nykaa has led the Korean beauty conversation in India, focusing on educating Indian customers on the novelty of the products and ingredients.

“This has resulted in an incremental growth of the skincare category as our customers become more demanding and discerning about their choices. We are very excited to launch Sulwhasoo in India with its unique and innovative solutions which are sure to delight our customers.”

Amorepacific is known for its categories such as Boosting Serums, Sleeping Masks and Cushion Compacts globally.