Anti-ageing moisturiser brand Dandelion Sun has launched its first product in a vegan line to fight common skin issues faced by women.

Called ‘be free: 4 in 1 Face Moisturizer’, it is intended to be an instant essential in daily skincare routines.

The moisturiser helps reduce wrinkles and keep the skin hydrated.

It also brightens uneven skin tones and comes with Broad Spectrum SPF 30.

The product of the California-based brand is priced at $29.99. It is available at dandelionsun.com and Amazon.

For this Holiday Season, customers can avail 25% off on their first purchase until 1 January 2019.

“90% of skin ageing is caused by daily sun exposure, incorporating a daily SPF can combat this.”

Dandelion Sun co-founder and head of product Marlena Chang said: “90% of skin ageing is caused by daily sun exposure, incorporating a daily SPF can combat this.”

The moisturiser is claimed to contain clean and effective ingredients such as vitamin C and E, squalane from avocado oil, and Japanese green tea leaf extract.

Furthermore, be free is claimed to be cruelty-free and does not contain any parabens, sulfates or phthalates.

Dandelion Sun co-founder and CEO Stephanie Marks said: “Dandelion Sun was created with women like ourselves in mind.

“We have fast-paced, active lifestyles but are also mindful about our health and the products we use. If you remember to use only one skin care product in the morning, make it be free.”