German consumer goods firm Henkel has commenced a new production line at West Hazleton facility in Pennsylvania, US, with an investment of $19m.

The line commenced production of the Dial products on 17 June.

The latest investment enables the company to open a new production line for Dial body wash and Dial liquid hand soap. The investment will also enable the company’s further growth of business.

With this investment, Henkel has added 14 new jobs to support the Dial brand, increasing the employee count at its Pennsylvanian plant to 180.

Henkel plant manager Tricia Fair said: “The West Hazleton facility has a long history of manufacturing Dial products and we are very pleased that Henkel’s investment will drive growth and bring new jobs to our community. The line expansion is an investment in the future of both the company and the brand’s mission.

“Dial has been a trusted brand to families for over seventy years, and we are committed to furthering the brand’s efforts to help deliver clean, healthy skin to consumers everywhere.”

Henkel vice president and general manager for beauty care of North America Heather Wallace said: “At Henkel, we’re committed to ensuring that each of our brands has the resources necessary to drive continuous and future growth, and Henkel has invested nearly $5 billion in the US market over the past four years to support that growth.

“Enhanced production capabilities such as this investment at West Hazleton helps position our beauty care business for success and provide consumers and customers with the innovative, high-quality products they have come to love and expect from Henkel.”

Henkel operates three business units – Adhesive Technologies, Beauty Care, and Laundry & Home Care in North America.

The company employs around 9,000 people across the US, Canada and Puerto Rico. With sales of around $6bn in 2018, North America contributes to 25% of the company’s global sales.