Jennifer Lopez introduces luxurious skincare collection “JLo Beauty”

Global superstar Jennifer Lopez has launched a new luxurious skincare collection in association with Ascendant Beauty – a joint venture between Guthy-Renker and BRX GR.

Called JLo Beauty, the new proposition has been conceived by the superstar and incorporates the beauty philosophy based on The Five S’s, namely sleep, sunscreen, serum, supplements and sano.

The offering has been designed to enhance skin’s look and feel to provide ageless beauty and glow.

The hero ingredient includes olive oil. The proprietary JLo Beauty Olive Complex is a four-part olive blend of squalane, fermented oil, extra virgin oil and leaf extract to offer antioxidant protection. Moreover, it is clinically shown to offer day-long moisturisation and glow.

The new collection comprises eight luxury formulas, with its roll-out following two years of product development and over 100 reformulations.

It includes a gel cream cleanser available at $38, a multitasking serum at $79, as well as a multitasking mask at $18 with $48 for three.

JLo Beauty also comprises a nonstop wonder cream at $58, SPF 30 moisturiser at $54, a fierce eye cream at $48, an instant complexion booster at $39, and a skin-nutritious dietary supplement at $36.

The collection officially launched on 1 January and is available at jlobeauty.com. It will launch at Sephora and Amazon on 14^th of this month.

Lopez noted: “I want people to know that this is deeply meaningful for me, that it’s personal. Now I want to share what I’ve learned with people everywhere.

“You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple.”