Nerium International appoints new chief sales officer

Nerium International has appointed Bo Short as its new chief sales officer to oversee sales teams worldwide.

Bo will be responsible for managing and directing all Nerium International sales in North America, the Asia-Pacific, Latin America and Europe.

Short said: “I am honoured to be a part of this great Nerium International family and culture. I look forward to working with our incredible field leaders as we continue to grow sales and strengthen brand partner training so that we can raise leaders around the world to help them achieve their personal goals and aspirations.”

Bo Short has 30 years of sales experience in the direct sales industry. He also served as president of global sales and field development for a large publicly-traded company.

Since its launch in the US in 2011, Nerium International has produced a line of exclusive anti-ageing skincare and wellness products.

The company currently operates in the US, Canada, Mexico, South Korea, Japan, Hong Kong, Colombia, Australia, New Zealand, Germany, Austria and Singapore.

Nerium International president Deborah K. Heisz said: “We are enthused about Bo’s role as chief sales officer with our dynamic direct selling company as he becomes part of our global movement to make people better by offering innovative skincare and wellness solutions and an incomparable business opportunity.

“Bo has decades of proven leadership experience with direct sales companies both building in the field and serving in corporate roles. Bo will provide his management expertise to drive our sales organisation as he catapults Nerium International to its next benchmark of success.”