BladeButter launches shaving gel and razor in US

US-based online shaving products business BladeButter has launched two new products,  ShaveJelly shaving gel and DragonsEdge razors.

ShaveJelly is a safer, gentler alternative option to  regular shaving creams and gels.

DragonsEdge is a line of four and six-blade razors made with quality and durability in mind, BladeButter claimed.

BladeButter founder and owner Matt Green said: "The non-greasy and non-foaming formula is nearly 90% organic, whereas most off-the-shelf shaving creams are full of harsh chemicals.

The ergonomic handle of the DragonsEdge razors features a 90deg; pivoting head, which enables the movement of the blades to every facial contour perfectly.

Nano-honed blades offer top-shelf quality and durability, while the open channel design allows easy rinsing of the blades after every shave, the company claimed.

RazorBooster micro lubricant, another product of BladeButter, has an oil that has been developed by using a forced-filtration technique which was originally meant to be a solution to a protein bar wrapper problem.

While this oil did not fix the wrapper issue, it allowed a clean shave when its creator Green decided to soak his razor in the oil as an experiment.

Green added: "The launch of ShaveJelly and DragonsEdge will help us capitalise on our success and take even better care of our customers."

Every product sold is backed by a 100% money back guarantee.

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Image: RazorBooster, ShaveJelly and DragonsEdge Photo: courtesy of PRNewswire/BladeButter.