Puig partners with The Shilla Duty Free to launch limited edition Nina Ricci fragrance

Fragrance firm Puig has collaborated with The Shilla Duty Free to introduce new Nina Ricci fragrance, Luna Blossom.

Marking the Chinese New Year, the launch was carried out at Changi airport in Singapore with a campaign called Les Belles de Nina featuring models Xiao Wen Ju and Jing Wen.

The Shilla Duty Free's merchandising director Chillie Por was quoted by Frontiermagazine.co.uk as saying: “We’re thrilled to collaborate with Puig to make The Shilla Duty Free at Singapore Changi Airport the only place in the world where shoppers can buy Luna Blossom in the buildup to Chinese New Year.

“By bringing this new fantastic product to life with eye-catching displays across all terminals, combined with creative Chinese New Year adaptations, we continue to bring special and unique moments to our shoppers at Changi Airport and enhance the appeal of the fragrance category to Asian consumers.”

The new limited edition fragrance will be available at Changi airport until 22 January with in-store activations in terminals. The campaign is being featured both online and offline through websites and social networks.