ONE CLICK b.EAUTY launches makeup kits on Amazon

ONE CLICK b.EAUTY, a makeup brand debuted this year, has launched on Amazon to tap people looking for easy, confidence-boosting beauty ritual with on-the-go (or on-the-stay) colour cosmetics.

The brand’s eye and lip kits inspire people to create beauty looks that spark a smile back in the mirror.

ONE CLICK b.EAUTY will also launch its #FaceTheWeek campaign, a social media initiative inviting consumers to join their community by starting the day on a positive note and sharing their experience that helps energise them.

Aligning with organisations that support and empower women in their everyday lives, the brand will implement a buy-one-give-one donation for kits sold on Amazon in April.

ONE CLICK b.EAUTY CEO Jamie Glassman said: “The simple notion of putting on your makeup for yourself each morning can be such a positive mood-altering force and we want to inspire people to take that little, routine, self-indulgence every day.

“When we conceptualized ONE CLICK b.EAUTY, we never could have imagined the world we are launching into. Our goal was always to make beauty fun, easy and accessible for every moment of your life. Now more than ever, we see the need to build an empowered community of like-minded people who know the positive effect a simple thing like lipstick or mascara can have on your day.”

ONE CLICK b.EAUTY has unveiled two curated collections – b.ACTIVE lip and eye kits for quick, fresh makeup looks; and b.SEDUCTIVE lip and eye kits for eye-catching style. b.FABULOUS kits will follow in May.

The lip kits come with a trio of essentials, namely precision lip liners, complementary crayons, and liquid lip colours for a variety of looks.

The eye kits feature shadow sticks and liners, volumizing mascara, and more.

With 24 kits launching in four shade varieties, the brand claimed that it is dedicated to US-made, versatile, cruelty-free beauty products.

Each kit is sold at $24 and is exclusively available on Amazon.