Sephora partners with Instacart to bring same day delivery service in North America

Sephora, a beauty retailer, has partnered with Instacart, a grocery delivery provider, to provide same-day delivery in an hour from almost all Sephora stores across North America.

The omni retailer is available on the Instacart marketplace, and provides an expansive selection of makeup, skincare, haircare, wellness, beauty tools and fragrances at same as in-store pricing.

Under the partnership, customers can avail select promotions from Sephora’s Beauty Insider programme and earn points on every order placed from Sephora on the Instacart marketplace.

The same-day delivery from Sephora on Instacart marketplace is currently available in select store locations in California and Canada. This service will be expanded to over 400 stores in the coming weeks.

Instacart vice president of retail Chris Rogers said: “We’re excited to welcome Sephora to Instacart, delivering more selection to customers looking for a seamless, same-day shopping experience from their favorite beauty retailer. We’re proud to bring Sephora’s unrivaled product choice – from emerging brands to trusted favorites – their leading rewards program and inspiring shopping experience to the Instacart marketplace. Now, for the first time ever, customers across North America can get their makeup, skincare, wellness products and more delivered from the Sephora store to their door in as fast as an hour.”

Sephora eCommerce SVP and general manager said: “We’re thrilled to partner with Instacart and continue to provide an innovative and seamless shopping experience for our clients.

“We’re always looking for unique, yet practical ways to meet our clients at every touchpoint; and now more than ever, we know they seek ease and convenience. With our Instacart partnership, we can offer a new same-day delivery service option to our existing clients, and also introduce some of the benefits of being a Sephora client to Instacart’s marketplace.”

Under this partnership, Instacart has developed new product functionality that “ brings the uniqueness of the Sephora store experience to life on the Instacart marketplace”.

Due to the new consumer shopping design, both Sephora Beauty Insiders and new customers will be able to seamlessly browse and shop from Sephora’s more than 300 curated brands and thousands of products.

Furthermore, Sephora claimed that it is offering the benefits of its Beauty Insider loyalty programme to the Instacart marketplace.