Manscaped launches grooming kit on Cratejoy’s marketplace

Grooming brand Manscaped has launched a subscription kit on Cratejoy’s marketplace, which provides e-commerce businesses access to millions of subscribers.

Products in the Manscaped kit include vitamin-infused body wash Crop Cleanser, residue-free and anti-chafing moisturiser Crop Preserver, and a pack of ten Plow Refill Blades.

Manscaped CEO Steve King said: “We’ve been receiving hundreds of customer requests for a subscription service, so we are excited to finally launch. Our box will only be available on the Cratejoy Marketplace for the lowest price point.

“We selected Cratejoy based on their robust platform and unique campaign delivery capabilities.”

Cratejoy CEO and co-founder Amir Elaguizy said: “Manscaped’s passionate new take on the commoditised men’s grooming world is perfect for a subscription box business model.

“We couldn’t be more excited for Manscaped’s exclusive new launch as a Cratejoy partner. This is a great example of existing e-commerce brands waking up to the possibilities of the recurring revenue business model.

“We can’t wait to share their vision with the millions of subscribers on the Cratejoy Marketplace.”

Manscaped’s products were created to meet the specific grooming needs of men.The formulas are designed to cleanse, moisturise, and deodorise, while the tools have been engineered to provide a close shave.