DiscoverBeauty to offer info on cosmetic procedures and surgeons

DiscoverBeauty, founded by Dr. Min S. Ahn, a US specialist in facial aesthetic rejuvenation in Westborough, Massachusetts, has been launched with an aim to provide consumers information on cosmetic procedures and technology, facilitating them to find, connect, and collaborate with cosmetic doctors in New England.

DiscoverBeauty has been designed as a one-stop destination where consumers can find out about effective surgical and non-surgical treatment options, to make easy the decision-making process for cosmetic procedures.

It allows consumers to find board certified physicians based on certain selection criteria – free of charge and with privacy and convenience.

To begin with, DiscoverBeauty’s consumers are provided direct online access to board-certified plastic surgeons, facial plastic surgeons, dermatologists, and oculoplastic surgeons in New England.

Plans are also afoot to add physicians located in other cities across the US.

Ahm, who was said to have been encouraged by his own experiences and feedback from peers in the industry, created this concept to better and personalise the way patients and doctors communicate more freely about cosmetic procedures.

Ahn said while other websites offer information about cosmetic procedures, DiscoverBeauty tries to forge a relationship with a doctor who they are comfortable with.

"We understand that patients need individualized care and our goal is to streamline the discovery process related to cosmetic surgery, educate patients about their conditions, and help them understand and evaluate potential treatments," said Ahn.

BeautyCanvas, which is at the core of DiscoverBeauty, is a proprietary, full-body image morphing technology used to replicate the end result of a cosmetic procedure.

Through BeautyCanvas consumers and physicians are provided access to the morphing tool with access anytime, anywhere.

The BeautyCanvas technology is HIPAA compliant.

A board-certified facial plastic surgeon based in Worcester, Massachusetts Dr. Frank Fechner said "Now, more than ever, doctors need tools that streamline the delivery of quality healthcare and shorten response time, all while helping develop and maintain positive patient relationships. Working in a digital society demands the need for patients to find me on the internet, and that I am able to engage with them online in a meaningful way. DiscoverBeauty makes this process not only possible, but convenient and comfortable – both for patients and me."

Nominal fee is charged for physicians registering and maintaining a personal profile in the DiscoverBeauty Doctor Directory whenever they decide to engage with a patient through the portal.