Murad adds three products to Environmental Shield portfolio

Skin care company Murad said it has added three new products to its Environmental Shield line.

Instant Radiance Eye Cream, which is said to reduce the appearance of dark circles by 30% in just 15 minutes and by 48% with continued use; Advanced Active Radiance Serum, which claims to improves brightness, clarity and radiance by 60% in less than one week; and Essential-C Sun Balm Broad Spectrum SPF 35 | PA+++, a portable sun stick providing hydration, preventing sun spot and providing SPF protection.

Each of these new products feature a combination of ingredients which restore and renew environmental aging caused by sun damage, free radicals and other external stressors, while protecting it from future damage, said the company.

Murad’s Environmental Shield line is a cure for those who suffer from dark circles, age spots, sun spots and hyperpigmentation.

Murad founder, an Associate Clinical Professor of Medicine at UCLA, Howard Murad said much of what we perceive as aging skin is actually caused by environmental damage that can be controlled, treated and prevented.

"To combat this type of damage, it is important to our overall health that we are getting the nutrients we need – both topically and internally. With the development of these three new formulas we are able to address the topical component by offering effective products that utilize powerful antioxidants to protect and repair the skin," said Murad.

Murad’s proprietary technology, features Resilient-C Complex, that delivers different forms of pure Vitamin C in its most stable form directly to the skin and maximises collagen production.

Advanced Active Radiance Serum, a reformulation of its prior generation, contains Hexapeptide-2, a skin brightening peptide along with Indian Fig to boost skin clarity and encourage cell renewal to keep skin radiant and luminous.

Instant Radiance Eye Cream, also comprising Resilient-C Complex, is devised with light diffusers to reduce the appearance of dark circles along with Retinyl Palmitate to brighten skin and Tangerine Butter to trap moisture, smooth skin and reduce the appearance of fine lines and wrinkles.

Essential-C Sun Balm Broad Spectrum SPF 35 | PA+++, which contains Tangerine Butter, is a sun stick containing essential antioxidants to defend and shield skin against free radical damage and dehydration and Broccoli Extract which stimulates the skin’s natural defense against UV damage.

Instant Radiance Eye Cream is available at $68 for 0.5 FL OZ, Advanced Active Radiance Serum $89 for 1 FL. OZ and Essential-C Sun Balm Broad Spectrum SPF 35 | PA+++ $25 for 0.33 OZ at Murad Inclusive Health Spa, Murad.com, Sephora, Ulta, and leading salon and spa locations across the US beginning from May 2013.