Heliae, Clarecastle Group join forces to add new range of products to cosmetics

An algae technology company Heliae and The Clarecastle Group said they had entered into a strategic partnership to bring new algae-based products to the health and beauty industry.

Volaris, Heliae’s technology platform, is said to provide the next generation of product innovation and customisation to the health and beauty industry.

Heliae is moving ahead to a new range of sustainable marine ingredients for cosmetics and personal care, supported by an expert algae science team and a sturdy library of species.

Heliae president and CEO Dan Simon said there are over 100,000 strains of algae on the planet, each having a different product profile.

"Until now, the industry has barely scratched the surface with algae as a feedstock. Linking Heliae’s technology with the industry experience of Clarecastle is an opportunity to bring algae to the forefront of the cosmetics world," said Simon.

The Clarecastle Group managing director Robert Phillips feels that the concept of a sustainable marine ingredient that is natural, customised, and grounded in sound science is one which will endure.

The Clarecastle Group is said to have relevant expertise in designing, formulating, branding and launching novel cosmetic and personal care products.

Heliae nutricosmetics expert and health & beauty advisor Paula Simpson said, "Heliae has the science and product development ability, but Clarecastle brings a market understanding which will help connect passionate demand with the next generation of sustainable ingredients. This is a powerful partnership for the industry."