Philips Norelco unveils new line of PowerTouch Shavers

Royal Philips Electronics, the Netherlands-based diversified health and well-being company has launched a new line of PowerTouch shavers with added shaving wet or dry versatility.

The new line comprising PowerTouch and PowerTouch with Aquatec utilizes the patented technology that delivers a skin-friendly shave, the company said.

Philips Norelco PowerTouch is a combination of best of Philips Norelco’s classic shavers with improved functionality and better design.

It also features a long lasting Lithium ION power while its unique blade system helps lift hair away from the skin prior to cutting them below skin level thereby offering a comfortably close shave, the company claims.

Philips Norelco PowerTouch with Aquatec offers rounded low-friction heads which automatically adjust to help minimize skin irritation. A SmartPivot system helps provide expert contouring.

Utilizing the wet and dry technology, men can attain a close shave with gel or form for extra skin protection, or dry for added convenience, the company said.

Philips Consumer Lifestyle personal care marketing director Kristi Crump said that the new shavers are designed for men who look for a quick and convenient way to improve their daily shaving experience.

Philips Norelco PowerTouch and PowerTouch with Aquatec have price range of $49 – $89 and are made available at Walmart, Target, Best Buy and Amazon.com.

In December 2011, the firm launched SensoTouch 3D in India with features such as GyroFlex 3D, UltraTrack, Aquatec seal and SkinGlide.