Brands - Verdict Cosmetics

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Social media has helped Kylie Cosmetics become a billion-dollar brand

By GlobalData Consumer

Social media has been instrumental in contributing to Kylie Cosmetics’ phenomenal brand popularity.

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Exfoliation device brand Dermaflash launches Flash & Glow Resurfacing Peel Pads

Dermaflash has expanded its at-home exfoliation device range with the launch of the Flash & Glow resurfacing peel pads in the US.

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Social media has helped Kylie Cosmetics become a billion-dollar brand

Social media has been instrumental in contributing to Kylie Cosmetics’ phenomenal brand popularity.

News

Soap & Glory partners with sports and active lifestyle brand Tough Mudder

Beauty brand Soap & Glory has entered a partnership with sports and active lifestyle brand Tough Mudder as its exclusive beauty sponsor for all 2018 challenge events in North America.

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Makeup brands make strides on inclusivity

In June, cosmetics brand Sephora launched Bold Beauty for the Transgender Community, a complimentary 90-minute class for people transitioning and those who identify themselves as transgender.

Research Reports

Athleisure trend creates opportunities for skincare brands

GlobalData's Top Trends in Skincare and Make-Up 2018 report reveals that the millennial generation are currently buying in to the athleisure trend, but older generations should not be ignored.